1. Music videos demonstrate genre
characteristics. (e.g. stage performance in metal videos, dance routine
for boy/girl band, aspiration in Hip Hop).
What is the
genre of the music video you have been allocated?
The genre of the song "losing you"-
Aquilo, is indie alternative.
What are the
associations with this genre of music generally?
Does this music
video reinforce the expectations of this genre?
yes, because it tells a story through the music video.
yes, because it tells a story through the music video.
2. There is a relationship between
lyrics and visuals. The lyrics are represented with images. (either
illustration, amplification or contradiction).
Describe the
content of the music video - what happens?
What is the
relationship between the lyrics and the visuals? Is this a music video
which
illustrates, amplifies or contradicts the lyrics?
The relationship between the lyrics and the visual is
telling back on memories what has happened. Within the music video the story of
those memory are being told however, the shots keep changing between, memory,
to life now. The music video illustrates these times of which they
had and now are gone. the lyrics match the actions towards the end as you see
the angry portrayed through his motions.
3. There is a relationship between music
and visuals. The tone and atmosphere of the visual reflects that of the
music. (either illustration, amplification or contradiction).
What is the
relationship between the music and the visuals?
The relationship between the music and the
visuals illustrate the lyrics. the visuals are a representation of
the lyrics of the music.
Does the pace of
the editing reflect the pace of the music? What kind of atmosphere is
created through
the visuals and is this in keeping with the tone of the music?
The pace of the editing is smooth and slow, as the
music hasn't got a upbeat as it is at a steady past.
The atmosphere create through the visuals keeps the tone of the music
breathe taking as it is going back on the memories he had then towards the end
shows how they all came to a stop and ended.
Is there any
lip-syncing used? How much? For which sections of the lyrics? Why?
Lip-sync is used throughout the whole of the
music video. This is because when coming to edit the project is is easier to
match up the lip-synced version to a track and the vocals will stay the
same throughout the track as they are recored before.
4. The demands of the record label will
include the need for lots of close ups of the artist and the artist may develop
motifs which recur across their work (a visual style).
How is the
artist promoted through the use of the camera in this music video?
How much screen
time does the artist have?
What types of shots
are used when the artist is on screen and what purpose does this
serve?
5. There is frequently reference to
notion of looking (screens within screens, mirrors, stages, etc) and
particularly voyeuristic treatment of the female body.
Is there any
evidence of 'looking' as described above? What purpose do you think this
serves?
6. There are often intertextual
reference (to films, tv programmes, other music videos etc).
Are there any
references, either direct or indirect, made to other media texts?
Are there any
sections or elements of the music video which remind you of other
media texts or
of other artists?
